In 1936, the man that became the legend, Jim McDonnell, was born in the shadow of the Devil’s Bit Mountain in Gurtagarry, Co. Tipperary. It was a time of hardship and emigration, and those who didn’t leave formed tight knit resilient communities.

Jim Mac embodied this spirit, earning his living as a skilled craftsman in his building trade, tilling the land on his farm and later, tending the heart of the village as a publican.

His status as legend was cemented on the sports field. In Tipperary, a hurling stronghold, Jim Mac played the game to the highest level.

Jim’s pub, known locally as ‘The Shop’, was established by the family in 1887. Over 100 years ago, the family bottled whiskey on site and Jim Mac carried on the tradition by crafting his own unique spirit for family and friends. It’s a place where heroes and warriors of the great game of hurling, the fastest field game in the world, mix with locals, to share spirited stories over a glass of Jim Mac, in the company and realm of the great man himself.

Every team, every town, every bar.
Everyone needs a Jim Mac.